FIND THE BUYING FRICTION
Read reviews, search behavior, comments, objections, competitor claims, and the gap between first visit and purchase.
AGENCYPLAN YOUR INVESTMENT ↗
THEY HAVE OPTIONS.GIVE THEM A REASON TO CHOOSE YOU.
A good product is easy to scroll past. We find what makes yours matter to a real customer, put that truth in credible hands, and carry the strongest creative from discovery toward purchase.
PRODUCT TRUTH ✳ CREATOR PROOF ✳ CONTENT THAT SHOWS THE USE ✳ PAID CREATIVE ✳ PURCHASE PATH ✳
THE DECISION
THE PRODUCT PAGE ISN’T THE FIRST IMPRESSION.
A recommendation, a demonstration, the comment section, a review, and the offer all shape the decision before checkout. If the story changes at each step, attention leaks out of the journey.
01👀CREATOR DISCOVERY
02✳️DEMO + SOCIAL PROOF
03🔎PRODUCT RESEARCH
04🛍️PRODUCT PAGE
05↗️PURCHASE
MAKE THE PRODUCT TRUTH IMPOSSIBLE TO MISS.
A creator recommendation works when the use case is real. Paid media works harder when the creative answers an objection. And a landing page should finish the story the ad began.
WHAT WE’D
PUT TO WORK.
From the first customer question to the next investment decision. Here is how the partnership would take shape in your category.
CHOOSE THE CASE TO MAKE
Define the audience, product promise, offer, creative hypotheses, budget, and acquisition measures.
CAST FOR CREDIBILITY
Match product use cases to creators who can demonstrate them naturally; scope deliverables and usage rights before production.
TEST THE STORIES
Produce demonstrations, recommendations, and objection-led assets. Publish, amplify, and align the click with the product page.
KEEP WHAT CONVERTS
Compare creative, traffic quality, purchases, and customer economics; make the next batch from what the evidence supports.
IDEAS BUILT
FOR THIS DECISION.
THE REAL-LIFE TEST
Creators use the product in the situations buyers recognize, then turn the best questions and objections into a short-form series.
THE PROOF LIBRARY
Multiple creator angles become paid-ready assets, with hooks and product-page messages tested against the same purchase goal.
WHAT WOULD
TELL US IT WORKED?
We agree on the business measures before production. The reporting depends on the data and attribution available to the campaign.
Track the sale, not only the click.
Read acquisition cost beside the product margin.
Find the angles worth making again.
Use customer data when available.
RELEVANT WORK / THE KNOCK BOX CO.
A PRODUCT PEOPLE COULD SEE IN USE.
Two creator perspectives brought the wellness box into everyday routines through an unboxing and a lifestyle story. The assignment produced product storytelling assets; it was a content activation, with no sales attribution claimed.
SEE THE CREATOR WORK ↗
QUESTIONS WORTH ASKING
BEFORE YOU TAKE THIS TO MARKET.
The practical questions behind a better brief.
TALK THROUGH YOUR BRIEF ↗OR EMAIL hello@thatgenzagency.co ↗01What if our product already has plenty of content?+
We look at where the buying decision breaks down: the wrong audience, a weak use case, repetitive creative, unanswered objections, or a product page that loses the story. The recommendation may be better angles and distribution, not simply more posts.
02Can you produce creator assets for our paid team?+
Yes. We can source and brief creators, develop testable concepts, manage production, and secure the rights needed for agreed paid placements. Your internal team can run media, or distribution can be included in TGA's scope.
03Which ecommerce outcomes can you measure?+
We can review qualified traffic, creative response, conversion rate, purchases, acquisition cost, and repeat purchase when your systems share those data. We distinguish platform-reported activity from site-reported revenue and avoid claiming incremental lift from a post alone.
WHAT WOULD MAKE YOUR PRODUCT THE ONE THEY PICK?
Bring the product, margins, customer questions, and growth goal. We’ll shape an investment that gives the creative a job to do.
PLAN YOUR INVESTMENT ↗SEE HOW WE PARTNER ↗