Reach the people who have yet to meet you.
A new product has to earn discovery. A retail expansion has to create demand before someone reaches the shelf. A destination has to become a trip worth planning. We research those decisions, build the campaign around them, and run the creator work, content, and distribution with your team. Our Midwest depth is an advantage for regional launches; our agency follows the opportunity beyond it.
TALK THROUGH YOUR Q4 GOAL ↗Intelligence first.
Campaigns built to travel.
Results you can read.
We study social and search behavior, category conversations, competitors, and market differences. You get an audience and market brief that points to a real opportunity.
Audience research · social listening · search demand · category scanWe turn the research into a proposition, market sequence, creator role, channel plan, budget, and measurement brief. Your team can see what we're testing and why.
Commercial objective · creative idea · market plan · KPI frameworkWe cast and manage creators, negotiate the work and rights, guide production, and deliver approved social-native assets for the channels in scope.
Casting · agreements · briefs · production · licensed assetsCreator publishing, organic social, paid social, and search are planned around how someone discovers, compares, and acts—not around a post date.
Creator publishing · paid creative · paid social · searchWe review creative performance and the business measures available to your team, then recommend what to stop, improve, or scale. We stay involved through the decision.
Reporting · attribution context · optimization · strategic leadershipAlisha Force’s product and lifestyle portfolio shows how a creator can make a brand feel native to the feed. This Three Dog Bakery reel is her work. For a TGA campaign, we start with the audience and brief, then cast the voice that belongs in it.
SEE THE CREATOR NETWORK ↗Bring the market, product, deadline, and commercial goal. We'll talk through the right scope.
This is one way a test can run. A launch date, retail calendar, approvals, and creator availability shape the actual schedule in your scope.
Audience, category, search, social, and customer data. Agree on the outcome and how it will be measured.
YOU REVIEW: THE OPPORTUNITY + KPI BRIEFCreative direction, creator shortlist, budget, rights, distribution plan, and approvals.
YOU APPROVE: THE PLAN + INVESTMENTCreator partnerships, production, publishing, paid creative, and in-market adjustments.
WE RUN: THE AGREED CHANNELS + WORKFLOWReview the business measures and creative learning. Decide what earns more investment.
YOU RECEIVE: REPORT + NEXT MOVECreators show the product or experience in a way their audience would actually share.
We put the strongest stories in front of the right people beyond a creator's own feed.
Relevant reach, engaged visits, branded search, and new market traffic.
One view into the Wolfe Mountain work: efficient paid traffic and site purchase reporting from separate campaign windows.
26,888 link clicks from $2,444 in spend.
April 22–May 22, 2026Approximately $64K in GA4 purchase revenue across the wider business.
May 26–June 22, 2026 · site-wideThe paid traffic and GA4 site purchase figures come from different reporting periods and are not combined into a single return claim. The traffic campaign reports link clicks, not attributed purchases. Site-wide revenue is not creator-only revenue. Results are specific to these periods.
A useful campaign leaves you with more than posts. The scope names who approves the work, what TGA operates, what assets your brand can use, and which data supports the next decision.
The agreed audience and market brief, campaign plan, approved deliverables, reporting, and a clear recommendation for the next investment.
Creator outreach and negotiation, briefs, schedules, production coordination, approvals, distribution, and reporting within the signed scope.
Your brand keeps its ad accounts and first-party customer data. Content use, edits, term, territory, and source files follow the creator agreements and statement of work.
Enter a media budget and any costs you already know. The creator mix comes next. There is no preselected package or 90-day fee.
Start with your budget. If this is a content-only project, media can be $0; the return model will then need separately tracked customer actions.
Scope, rights, budgets, reporting—get the practical answers before you invest.
TALK THROUGH YOUR BRIEF ↗OR EMAIL hello@thatgenzagency.co ↗We can own the campaign from consumer and market research through strategy, creator partnerships, content production, distribution, and reporting. The proposal names the deliverables, decision owners, channels, timeline, and measures of success so your team knows exactly what we are running.
Yes. We map the audience and retail footprint, identify the markets worth testing first, build creator stories around the product and buying occasion, and plan where those stories send people. We can begin in one Midwest market or coordinate a wider launch; the brief determines the geography.
No. Some engagements call for creator publishing; others need licensed content, paid creative, social and search distribution, or an ongoing marketing partner. We decide what role creators should play after we understand the customer decision and the commercial goal.
It pays for the scoped TGA team and work: research, strategy, creative direction, creator casting and management, production coordination, distribution planning, and reporting as specified in the proposal. Creator compensation, usage fees, platform media, travel, and outside production are itemized separately. The quote does not assume a fixed creator count.
You receive the agreed research, strategy, approved deliverables, and reporting. Your brand retains its ad accounts and first-party customer data. Creator footage, edits, paid usage, term, territory, and any source files are governed by the rights we negotiate and spell out in the scope and creator agreements; they are not automatically unlimited.
A focused test is commonly scoped over 90 days so there is time to plan, launch, and learn. Launch projects and ongoing partnerships follow the calendar and business goal. We agree on milestones, approvals, and reporting before work starts.
Yes, when the campaign includes the right usage rights and approvals. We specify placements, term, edits, and licensing in the creator agreements before production, then prepare suitable assets for the paid channels in scope.
We agree on the source of truth at the start. Platform clicks, GA4 site purchases, promo-code activity, bookings, and retail data each answer different questions. We report the available measures with their dates and limits, and calculate acquisition cost or return only when spend, customer counts, and attribution support it.
Bring the product or offer, market, launch window, and the number the campaign needs to move. We will discuss the audience, budget range, what your team already owns, and whether a test or broader partnership makes sense. You can also email the brief directly.
Launching in a new market, building demand, or looking for stronger sales from social? Let’s talk about the audience, strategy, creative, and distribution your next campaign needs.
Prefer email? hello@thatgenzagency.co